From Instagram models and TikTokers to YouTube content creators, these days influencers are on the lips of everyone. And when one attends a highly talked about event, they seem to cause a big stir on social media.

The real truth is that, just like anyone else, influencers have the right to attend big events.

An easy way to think about it is, now that our world revolves around social media, we have helped establish each platform’s influencers. These now-celebrities are handed the spotlight and have free will to use their platform as they please.

Once they begin to grow and establish themselves in the spotlight, they have created names for themselves. As they continue to expand their platforms, companies see their impact on social media and with today’s generation. These well-known companies then jump on the chance to endorse and invite these influencers to events to help give that event attention.

The Met Gala was a big controversy this year when Addison Rae and Dixie D’Amelio stepped onto one of the biggest red carpet events of the year. Both the TikTok stars were faced with backlash on the internet for attending the event without being actual “celebrities.”

The real reason why they are invited is simply that companies and designers invite them to go.

The Met Gala now has companies such as Youtube attend these events by letting them purchase tickets, and then handpick influencers who can attend with them. Once Youtube makes their pick they send that list to Anna Wintour who then agrees and says who can go.

Events having influencers attend is also a great way to publicize those events.

Take the MTV Video Music Awards for instance. The VMAs are vastly known for having new upcoming and previous influencers attend their events. When these people talk on social media about how they are going it gets media talking and brings up views.

It’s just like your favorite celebrities attending the event, when they attend people are more inclined and willing to watch. We as a society have learned to become so involved with other people’s lives that companies caught on and use it as a strategy.

There truly is nothing wrong with influencers attending events; it’s just the same as a celebrity.

It’s all just an opinion that we have and we cannot control. If we were given the same opportunities why would we say no to them, I know I wouldn’t.